Today, consumers are spoiled with dozens of streaming services to choose from, can subscribe and unsubscribe with only a few clicks, can choose between free, ad-supported, or paid services, and have access to a stunning volume of quality content.Īll this was made possible by massive investments in content production and technology developments. In the 15 years since, this segment of the media and entertainment industry has not only experienced tremendous growth, and change, but continuous innovation driven by technology to provide an ever-improving media engagement experience for consumers. When Netflix introduced streaming video subscriptions (SVOD) 15 years ago, there were only a few competitors, primarily Hulu and Amazon.
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